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oChef » Primo Pizza – San Francisco
Primo Pizza - San Francisco
Photo from Primo Pizza
Primo Pizza at a glance
San Francisco North of Panhandle
- 🍽️ Restaurant
$$
Price per Person $21–$30
mentioned by 26 of the guests
#2211 out of 2403 places to eat in San Francisco
#245 Restaurant out of 254 in San Francisco
Average
5.8 out of 10
Food
Service
Ambience
Value
239
Reviews
51.5%
Satisfaction
Often praised
- Pizza quality
- Friendly staff
- Good deals
Frequently criticized
- Delivery problems
- Price inconsistency
- Poor ambiance
The restaurant Primo Pizza in San Francisco’s vibrant North of Panhandle neighborhood offers you a delightful and casual dining experience. This popular spot is perfect when you’re looking for a quick bite or a relaxed meal.
You’ll find a welcoming atmosphere, making it an ideal choice for lunch or dinner. It’s a convenient and friendly place to enjoy quality food in the city.
Overview: Introducting Primo Pizza
Primo Pizza offers a mixed experience, with many customers consistently praising the quality of their pizza. You’ll often find friendly staff ready to assist, making for a pleasant in-store interaction.
However, some patrons have encountered challenges, particularly concerning delivery service and the perceived value for money, which can sometimes fall short of expectations.
Average
5.8
out of 10
239
Reviews
51.5%
Satisfaction
93
negative
23
neutral
123
positive
Primo Pizza registers an overall score of 5.8, placing it squarely in the average category. Customer satisfaction also sits at a mixed 51.5%, reflecting a balanced sentiment among its patrons.
This assessment comes from 239 customer remarks, with 123 positive observations and 93 negative ones. Looking closer, the Food (6.6) is clearly a highlight, often receiving favorable comments.
However, Service (4.6) and Value (4.9) hover in the average range, indicating areas where experiences can vary. The Ambience (5.7) also falls into the average bracket, suggesting it’s functional rather than a standout feature.
What people like
- High-quality pizza
- Friendly staff
- Reasonable deals
What people don't like
- Delivery service issues
- Inconsistent pricing
- Limited dine-in experience
For those seeking a solid pizza, Primo Pizza is worth considering, especially if you plan to pick up your order or dine in. The consistent quality of the main offering is a strong draw, making it a reliable choice for a casual meal.
However, with a recommendation score of 5.8, it’s clear that experiences can be inconsistent. If reliable delivery and predictable pricing are high priorities for you, it might be wise to manage expectations or explore other options.
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Verdict: Our expert take on Primo Pizza
Food (6.6 out of 10)
mentioned by 89% of the guests
When it comes to the food, many customers are quite enthusiastic, praising the epic fresh food, solid crust, and hot and fresh pizzas. The individually made to order approach and choice of toppings are frequently highlighted, with many finding the pizza delicious and satisfying. With 76 positive remarks out of 128 total, there's a good buzz around the main offerings.
However, the overall 6.6 score and 59.4% customer satisfaction suggest a mixed experience for some. Concerns often revolve around pizza being greasy or tasteless, with complaints about too little tomato sauce or over-cooked items. Some also noted issues with quality and portion sizes, indicating room for improvement in consistency, as seen in 37 negative comments.
Food
128
Reviews
59%
Satisfaction
37
negative
15
neutral
76
positive
Rating distribution
What people like
- Fresh, hot pizza
- Great crust
- Wide variety
What people don't like
- Greasy, tasteless
- Inconsistent quality
- Small portions
Often praised
- pizzaWhen my friends and I went, no appetizers were available. However, the pizza is so damn good and worth the wait. We will definitely come back.
- crustThe crust is puffy and chubby which we love
- FoodFood:4
- foodFood:5
- slicesThe slices were large
- 2-slice dealopt for the 2-slice deal ($11.99) with two toppings—great value
- PIZZAThe PIZZA however is AMAZING!!!
- Pizza PieI absolutely love love this Pizza Pie!
- Pizza placeMy experience at this restaurant was fantastic! It's the best Pizza place on Divisadero since the closing of Pizzadero. They offer free local delivery and have a great amount of options to choose from.
- Primo Specialwe only have ordered the Primo Special
Frequently criticized
- pizzaI had to wait an hour and 15 minutes longer than what was promised. To make matters worse, my pizza was delivered with cheese stuck to the top and not sliced properly. This made for a very unsatisfactory meal.
- cheesecheese wasn't the best in terms of flavor and texture
- foodnever got my food
- pepperoniI received chicken buffalo with pepperoni.
- qualityquality as well as the portion sizes have significantly DECREASED
- appetizersMy experience at the restaurant was mixed. When my friends and I went, no appetizers were available. However, the pizza is so damn good and worth the wait.
- cheese pizza sliceOne cheese pizza slice for $4.75 is outrageous
- cheese sticksThe cheese sticks were all melted together
- chicken buffaloI asked for chicken buffalo but I received chicken buffalo with pepperoni.
- chicken wingsThe chicken wings are some of the worst I've ever had
If you're in the mood for pizza, this spot could be a solid choice, especially given the positive feedback on its freshness and variety. Just be mindful that while many enjoy their food, some experiences point to inconsistencies in quality and flavor, so keep your expectations balanced.
Service (4.6 out of 10)
mentioned by 61% of the guests
Lets talk service! While the overall score for service hovers at an average 4.6 and customer satisfaction is a mixed 43.3%, there are definitely some shining moments. Many customers (29 positive mentions) rave about the friendly staff and quick delivery, often singling out the guy at the front for being super helpful.
It seems when things go right, they go really well! However, the experience isnt always smooth, with 37 negative opinions out of 67 total. Many customers faced extreme waiting times and found some employees unhelpful, leading to horrible customer service.
There were also significant issues with delivery and getting a refund, with some even mentioning aggressive driver attitude. It's a bit of a mixed bag, to say the least.
Service
67
Reviews
43%
Satisfaction
37
negative
1
neutral
29
positive
Rating distribution
What people like
- Friendly staff
- Fast service
- Timely delivery
What people don't like
- Long wait times
- Refused refunds
- Rude staff
Often praised
- serviceThe pizza was still enjoyable the next day. Additionally, the prices are reasonable and the service is fast.
- staffStaff is very friendly and courteous
- ServiceService:4
- customer serviceThe customer service is friendly and attentive
- guy at the frontI really enjoyed the pizza; it's always hot and fresh. The customer service is awesome, and the guy at the front always helps me order and tells me the best deals. I have most definitely told friends and family about this place.
- deliverydelivery is always in a timely manner
- employeesThe employees are super nice
- fastThere fast
- good pplgood ppl here
- guy that helped meThe guy that helped me was nice
Frequently criticized
- customer serviceDue to the customer service, we will not be returning.
- deliveryI was charged for my order but never received my food. I was then told they couldn't deliver, and to top it off, they are now refusing to refund me.
- refundDON’T WASTE YOUR MONEY HERE they surely won’t reason with you or refund
- waiting timetake twice as long as you think it should
- callingtried calling and there was no answer.
- cancellationThe driver was aggressively demanding a tip and refused to deliver the order. They also refused to cancel my order. Based on this experience, they didn't deserve a tip.
- confiscated my pizzaHe then literally confiscated my pizza
- delivery driverUnfortunately, the food had no flavor. The delivery experience was also negative; the delivery driver was rude over the phone. When I called the store to complain about the flavorless food, the staff claimed the order was fine because they made it.
- driverThe driver will call u demanding it very aggressively
- driver attitudedriver didn't want to bring the pizza to my door
This place is a bit of a mixed bag when it comes to service. While some experiences are quick and friendly, be prepared for potential long waits, unhelpful staff, or delivery issues. If you're in a rush or expect flawless service, you might want to consider other options.
Ambience (5.7 out of 10)
mentioned by 16% of the guests
When it comes to the vibe, this spot offers a somewhat average experience, with a score of 5.7, and customer satisfaction sitting at a 50% mixed level. However, many patrons appreciate the overall atmosphere, often describing it as a great establishment, especially for a small little pizza shop. These positive feelings come from 7 positive remarks out of 14 total.
However, its not all sunshine and rainbows. Some visitors found the place to be less than ideal, with one even going as far as to call it the worst place. Another common concern, mentioned in 3 negative comments, revolves around the parking space, which can be difficult to find, ' potentially impacting your overall visit.
Ambience
14
Reviews
50%
Satisfaction
3
negative
4
neutral
7
positive
Rating distribution
What people like
- Great establishment
- Pleasant atmosphere
- Small pizza shop
What people don't like
- Worst place
- Difficult parking
Often praised
- atmosphereAtmosphere:5
- AtmosphereAtmosphere:4
- great establishmentGreat establishment
- pizza shopSmall little pizza shop.
Frequently criticized
- fountain machineThis was a missed opportunity to make loyal returning customers. The fountain machine was down, so we paid an additional $7 for 2 bottled drinks. Another opportunity missed to keep new customers.
- parking spaceParking space:Difficult to find parking
- placeThis is the worst place
If you're seeking a place with a generally average vibe, this spot could be a mixed bag. While some find the atmosphere pleasant, be prepared for potential challenges like difficult parking, which might impact your overall experience before you even get in the door.
Value (4.9 out of 10)
mentioned by 40% of the guests
When it comes to value, some customers have certainly found their sweet spot, praising great value and best deals for inexpensive options and even high quality pizza. Despite an average score of 4.9, the customer satisfaction sits at a rather poor 36.7%, suggesting a real split in opinions. On the flip side, a larger group of diners felt the offerings were quite pricy, expensive, and even overpriced, with some feeling unfairly charged.
With 16 negative opinions compared to 11 positive ones out of 30 total comments, it's clear that value is a significant point of contention here.
Value
30
Reviews
36%
Satisfaction
16
negative
3
neutral
11
positive
Rating distribution
What people like
- Great deals
- Inexpensive options
- High quality pizza
What people don't like
- Too expensive
- Overpriced items
- Price increases
Often praised
- valuethe word Value. Primo is quite possibly the only restaurant in the city that demonstrates this deeply.
- Price per personMy experience at this restaurant was decent; it's not the best or the worst in the neighborhood. I found a great deal on two slices and a fountain drink for around $10. The slices were giant, offering good value for the price.
- best dealwas the best deal I've seen in a while
- best dealstells me the best deal's
- dealGreat deal on two slices
- high quality pizzaThe tomatoes were great, and the best went into making the sauce. The full milk mozzarella, high-end flour, and very low price for such high quality pizza make this place a gem. I am very happy to have found this place – so yummy, delicious, yummmm!
- inexpensiveit was also really inexpensive
- nickel and dimingthe lack of Nickle and diming
- pricesPrices are reasonable
- special 2 slices with 2 toppings and a small fountain drinkthe special 2 slices with 2 toppings and a small fountain drink for 11.00 was the best deal
Frequently criticized
- priceMy experience involved purchasing $7 one-topping slices, which felt like prices that sneak up like Starbucks. I found that I could go to Haight or Hayes for high-quality, multi-topping pizzas for under $6. The food was decent, but the price was a significant drawback compared to other nearby options.
- PricesPrices sneak up like Sbux
- chargedgot charged
- expensiveflavorless expensive pizza
- moneyAdditionally, the sodas were $2 each. Ultimately, the pizza itself was not good, making it a waste of money.
- money for the pizzaThe store owes me the money for the pizza I paid.
- overpricedthats overpriced
- pricesMy experience at this restaurant has unfortunately taken a turn for the worse. They recently increased their prices significantly, and at the same time, the quality and portion sizes have significantly decreased. It's sad to see, as it used to be such a great place.
- promotionsInstead of informing us of the promotions the clerk rang us up.
- refund or changethere was no refund or change.
This spot offers a mixed bag when it comes to value. While you might snag some fantastic deals and quality for the price, be prepared that general pricing could feel quite expensive. It's worth checking for specific promotions, but proceed with caution on regular menu items.
How are the prices at Primo Pizza?
You’re looking at roughly 27 per person – reported by 26 diners. That puts it in the $21–$30 category. For a Restaurant, it’s comfortably mid-range: not a steal, but not bank-breaking either.
Looking at what people actually spend, we see a mix! While the average is around 27$, a good chunk of diners spend less, especially in the $11–$20 range. There are also a few who splurge on more premium experiences, showing a nice variety of price points.
Here’s a quick look at what guests spend per person, based on the latest 26 reviews.
How does this restaurant’s value stack up against similar spots in San Francisco?
Overall, we think the pricing here feels quite fair for a Restaurant in San Francisco. With options spanning from more budget-friendly to a few higher-end choices, it seems like they cater to a good range of preferences without breaking the bank for most diners.
Customer Reviews: what people think about Primo Pizza
Visit Type
- Quick Meal
Service Type
- Dine-in
Wait Time
- Long (31+ min.)
6
Hardworking Staff, Extreme Wait Times
The staff here work really hard, but they are taking way more orders than they can make. This results in an extreme wait time.
- staff8
- waiting2
- orders3
Price per Person
- $1–$10
Visit Type
- Quick Meal
Service Type
- Dine-in
Meal Type
- Lunch
Wait Time
- Immediate (0–5 min.)
2
Disappointing Pizza Experience
My experience at this restaurant was disappointing. The pizza was expensive, and the cheese lacked flavor and had an undesirable texture. Additionally, there was too little tomato sauce.
Overall, I found the food to be below average.
- pizza2
- cheese2
- tomato sauce3
Price per Person
- $11–$20
Visit Type
- Quick Meal
Group Size
- Solo
Service Type
- Dine-in
Meal Type
- Dinner
Wait Time
- Immediate (0–5 min.)
7
Decent Pizza, Generous Slices
I went for a late dinner and got 2 2-topping slices and a fountain drink for $12. 99. The slices were large and tasted pretty good.
The crust was on the thicker side and was chewy. The choice of toppings was nice, but the cheese was too much for me. Certainly not the best pizza I've had, but a decent one I wouldn't mind having again.
- slices8
- crust5
- choice of toppings7
- cheese3
Price per Person
- $11–$20
Visit Type
- Quick Meal
Group Size
- Solo
Service Type
- Takeout
Wait Time
- Immediate (0–5 min.)
9
Underrated Pizza Gem with Great Value
This pizza joint is a hidden gem and seriously underrated, especially for takeout. I consistently opt for the 2-slice deal for $11. 99, which includes two toppings.
It's a great value and the pizza is consistently delicious. The customer service is also a highlight, being both friendly and attentive. I have no complaints about the pizza itself; it's always hot, fresh, and satisfying.
- 2-slice deal9
- pizza10
- customer service9
Price per Person
- $11–$20
Visit Type
- Quick Meal
Service Type
- Takeout
Meal Type
- Dinner
Noise Level
- Quiet
9
Great Pizza, Casual Vibe
My experience at this restaurant was great, especially for its casual atmosphere and good pizza specials. It's primarily a take-out spot, but they do have a few tables and a small counter with bar stools, making it suitable for a quick bite. The food, service, and atmosphere all received a perfect score.
- pizza special9
- take out6
- tables5
What Primo Pizza offers
Payments
- Credit cards
- Debit cards
- NFC mobile payments
Children
- Kids' menu
- Good for kids
- High chairs
Popular for
- Dinner
- Lunch
- Solo dining
Offerings
- Quick bite
Dining options
- Dinner
- Seating
- Lunch
Service Options
- No-contact delivery
- Takeout
- Delivery
- Dine-in
Parking
- Usually difficult to find a space
Atmosphere
- Casual
FAQs
What dining and service options are available at Primo Pizza?
At Primo Pizza, you have several convenient service options. You can enjoy a relaxed dine-in experience with seating available for both lunch and dinner. For those on the go, takeout and delivery services are offered, including no-contact delivery. This flexibility ensures you can enjoy your meal however you prefer.
Is Primo Pizza a family-friendly restaurant with accessible options?
Yes, Primo Pizza is very family-friendly, making it a great choice for kids. They offer a dedicated kids’ menu and provide high chairs for younger guests. Additionally, the restaurant ensures accessibility for all visitors with a wheelchair accessible entrance, making it a welcoming spot for everyone in your party.
How does Primo Pizza generally rate with customers?
Primo Pizza holds an overall score of 5.8, indicating an average experience. While Food (6.6) is a strong point, Service (4.6) and Value (4.9) are more mixed, and Ambience (5.7) is also average.
What do customers appreciate most about Primo Pizza?
Many customers praise the pizza itself, describing it as high-quality and delicious. The staff are also frequently mentioned for being friendly and helpful, and some find the available deals to be quite good.
Are there any common complaints about Primo Pizza?
Some patrons have reported issues with delivery service, including delays and unhelpful drivers. There are also concerns about inconsistent pricing, with some finding items expensive or feeling that quality has decreased while prices rose.