Planning
- Accepts reservations
oChef » FiRE+iCE – San Francisco
FiRE+iCE - San Francisco
Photo from FiRE+iCE
FiRE+iCE at a glance
San Francisco Fisherman’s Wharf
- 🍽️ Restaurant
$$
Price per Person $41–$50
mentioned by 68 of the guests
#313 out of 2403 places to eat in San Francisco
#52 Restaurant out of 254 in San Francisco
Excellent
8.4 out of 10
Food
Service
Ambience
Value
452
Reviews
86.5%
Satisfaction
Often praised
- Bay views
- Customizable food
- Friendly service
Frequently criticized
- Drink quality
- Service inconsistency
- Value concerns
The restaurant FiRE+iCE, officially FiRE+iCE Interactive Grill & Bar, offers a unique interactive dining experience in San Francisco’s lively Fisherman’s Wharf. You’ll find a casual atmosphere perfect for enjoying a wide selection of beverages, including coffee, beer, wine, and cocktails.
This spot is ideal for any meal, from lunch to dinner and even dessert, promising a dynamic culinary adventure.
Overview: Introducting FiRE+iCE
FiRE+iCE offers a distinctive dining experience, particularly noted for its interactive concept where you can pick your own ingredients and customize dishes. Many guests appreciate the fresh quality of the food and the wide variety available, making for a fun and engaging meal.
However, some experiences suggest that while the overall concept is strong, aspects like the cocktails can be inconsistent. There are also occasional reports of minor food mix-ups, indicating that while the core offering is solid, some details could be refined.
Excellent
8.4
out of 10
452
Reviews
86.5%
Satisfaction
51
negative
10
neutral
391
positive
FiRE+iCE achieves a commendable Restaurant Score of 8.4, reflecting a generally positive dining experience. This is supported by a strong Customer Satisfaction of 86.5%, indicating that most patrons leave content.
These figures are drawn from 452 customer opinions, with 391 positive remarks outweighing 51 negative ones. Looking closer, Ambience truly shines with a score of (9.2), often praised for its stunning views.
Food (8.4) and Service (8.2) also perform well, with many highlighting attentive staff and fresh ingredients. The Value (6.9) score is more moderate, suggesting that while many find it worthwhile, some consider the pricing a point of discussion.
What people like
- Stunning bay views
- Fresh, customizable food
- Attentive, friendly service
What people don't like
- Inconsistent drink quality
- Occasional service issues
- Value concerns
If you’re seeking an interactive dining experience with customizable, fresh food and a memorable setting, FiRE+iCE is a solid choice. The overall positive feedback, reflected in a Recommendation Score of 8.4, suggests it delivers on its core promise, especially for those who appreciate a hands-on approach to their meal.
However, be mindful of potential inconsistencies in drink quality and occasional service hiccups. While the views and food concept are strong draws, consider the value proposition, as some find it on the pricier side.
It’s a place worth trying for the unique experience, but manage expectations regarding every detail.
Similar Restaurants in San Francisco
- Restaurant
9.4
out of 10
out of 10
283
98.6%
- $$
- Lower Nob Hill
- Food
- Service
- Ambience
- Restaurant
9.4
out of 10
out of 10
307
100%
- $$
- Saint Francis Wood
- Food
- Service
- Ambience
- Restaurant
9.3
out of 10
out of 10
97
99%
- $$
- Telegraph Hill
- Food
- Service
- Ambience
- Restaurant
9.3
out of 10
out of 10
182
96.2%
- $$
- Mission District
- Food
- Service
- Ambience
- Restaurant
9.3
out of 10
out of 10
249
98.4%
- $$
- Cow Hollow
- Food
- Service
- Ambience
- Restaurant
9.3
out of 10
out of 10
533
98.1%
- $$
- Marina District
- Food
- Service
- Ambience
Verdict: Our expert take on FiRE+iCE
Food (8.4 out of 10)
mentioned by 82% of the guests
When it comes to the food, this spot truly shines with a good score of 8.4 and good customer satisfaction at 89.7%. Based on 148 positive remarks, guests rave about the hot, fresh, and delicious offerings, the exciting all you can eat concept, and the delicious sauces. The large vegetarian selection also gets a big thumbs up, making it a hit for many.
However, out of 165 total comments, there were 13 negative points to consider. Some experienced food mix-ups on their plates or found limited food options. A few noted too much oil in their grilled items, and unfortunately, some cocktails missed the mark, feeling either too sweet or watered down.
Food
165
Reviews
89%
Satisfaction
13
negative
4
neutral
148
positive
Rating distribution
What people like
- Fresh, delicious food
- Customizable AYCE concept
- Great variety/options
What people don't like
- Food mix-ups
- Excessive oil
- Disappointing cocktails
Often praised
- foodMy experience at the restaurant was a great all-you-can-eat buffet experience. The food was absolutely delicious, and the ingredients tasted really fresh. The service was excellent—our server, Nathan, was incredibly sweet and helpful.
- drinksMy experience at this restaurant was fantastic! Our server, Nathan, provided us with wonderful suggestions on drinks. I can definitely see ourselves coming back soon.
- all you can eatall you can eat section offered a great food variety
- conceptThe concept here is like a huge AYCE Mongolian grill inspired dining experience.
- ingredientsWe secured a nice spot near the windows, offering a great view and a fun start to the day. I truly appreciate the ability to pick my own ingredients and customize everything to my liking. Our waiter was adequate, but towards the end of our meal, it felt like we were being rushed, even though the restaurant wasn't crowded.
- optionsMy experience at this restaurant was fantastic! It's my new favorite all-you-can-eat spot with so many options. The service was truly amazing, and the manager even came out to greet us, which was very friendly.
- saucescombine that with your choice of sauces, mix them or just try one kind at a time. Jamaican jerk, lemon chilli, fajita, schewan and many other varieties.
- FoodFood = Fresh + Fun. My teriyaki-ginger shrimp came off the grill still snapping hot
- burgerThe restaurant offers great vibes and was surprisingly not too busy on a Saturday afternoon. I had the opportunity to try a variety of dishes, including an Asian-inspired dish, an Italian-inspired dish, a burger, and steak and seafood. The restaurant is located on the second floor, providing beautiful views of the SF Bay and Alcatraz.
- everythingAlles hat top geschmeckt.
Frequently criticized
- foodMy friend argued with them, but ultimately, we couldn't resolve the situation. We did not eat the food and left the restaurant.
- Mongolian bbqpaying $60 for Mongolian bbq
- appetizer optionsthose options are limited and not that exciting
- ceramic shardsceramic shards in some of the others food
- chicken Caesar saladthe chicken Caesar salad, wasn’t that good
- cocktailsThe cocktails missed the mark. Most of the options on the menu, they were either too sweet, watered down or felt pretty much like juice.
- drinksevery single drink was incorrect
- food mix-upThe drinks were also great, and the service was really nice and attentive. The only thing we did not appreciate fully is that sometimes the food of different people got mixed a bit, so suddenly you have a pea on your plate that you didn't put in your bowl. But otherwise, the price & value is great.
- food optionsthis one has limited food and sauce options
- oilThe only thing to watch out is the amount of oil they add to the food. It sometimes taste overwhelming if not grilled thoroughly.
If you're looking for a fun, customizable all-you-can-eat experience with fresh ingredients and plenty of variety, this place is definitely worth a try. Just be mindful of potential food mix-ups or overly oily dishes, and perhaps stick to the highly praised drinks.
Service (8.2 out of 10)
mentioned by 89% of the guests
When it comes to service, this spot generally hits the mark, boasting a good score of 8.2 and a good customer satisfaction of 81.3%. Based on 143 positive experiences out of 176, guests frequently praise the friendly staff and attentive service, with many noting how servers went above and beyond to provide great service and make their visit special. However, not every interaction is perfect.
With 31 negative experiences, some diners encountered horrible service and even a rude waitress. Mentions of staff being not attentive or the process feeling disorganized suggest there's still a little room for improvement in consistency.
Service
176
Reviews
81%
Satisfaction
31
negative
2
neutral
143
positive
Rating distribution
What people like
- Friendly staff
- Attentive service
- Goes above and beyond
What people don't like
- Rude staff
- Inattentive service
- Disorganized process
Often praised
- serviceThe food was absolutely delicious, and the ingredients tasted really fresh. The service was excellent—our server, Nathan, was incredibly sweet and helpful. I am definitely planning to come back!
- staffThe view and location were undoubtedly the best aspects, offering a beautiful sight of the bay. The service was pretty good, and the staff were friendly. However, the food was a bit disappointing.
- serverThe food was absolutely delicious, and the ingredients tasted really fresh. The service was excellent—our server, Nathan, was incredibly sweet and helpful. I am definitely planning to come back!
- hostThe views were amazing, and the drinks were ice cold. The bartender was nice, and Shannel the host was awesome.
- NathanWe ordered the Gin-tle Giant with light simple syrup and the firecracker shrimp. Nathan was our server and he was amazing! Consider stopping by if you’re exploring the area.
- server NathanMy experience at this restaurant was very fun! We enjoyed a great view and found everyone to be so nice, especially our server Nathan. We only had appetizers and drinks this time, but we will definitely be back for the whole dining experience!
- bartenderDimitri was our bartender and we loved him!
- managermeeting the manager and talking at length with him personally
- customer servicetheir customer service is so awesome
- experienceOur server was attentive and friendly, frequently checking in, offering napkins, and refilling drinks. It was a pleasant experience that satisfied my curiosity. However, I'm not sure I'd return given the price.
Frequently criticized
- servicethe service was atrocious, attitude worse
- cookscooks were short tempered and rude
- serverserver seemed more focused on pushing appetizers or food
- staffWe were excited to visit this hibachi bar and grill, but our experience was marred by being ignored by all of the staff except for one person who was providing instructions. When we went to select our food, the instructions were unclear on how to proceed.
- waiting timewaiting much longer than needed to get my food grilled
- ID'Snever checked our ID'S
- callingTried calling and no one answers the phone
- ceramic plateone of the ceramic plates was dropped and shattered
- check my idnever check my id or my friends id
- chefthe chef only wanted to have two bowls remade
Overall, you can expect a largely positive service experience here, with many guests raving about the friendly and attentive staff. While a few hiccups occur, the general sentiment suggests it's definitely worth trying if good service is a priority for you.
Ambience (9.2 out of 10)
mentioned by 57% of the guests
When it comes to the atmosphere, this spot truly hits it out of the park! With an excellent score of 9.2 and a fantastic customer satisfaction rate of 98.8%, guests are consistently wowed. Out of 84 total comments, a whopping 83 rave about the experience, highlighting the BEAUTIFUL view, interactive theme, prime location, and great vibes.
Many found the incredible view of the Bay, Golden Gate Bridge, and Alcatraz absolutely breathtaking, making for a truly memorable and lively atmosphere. However, its not entirely without a tiny hiccup. There was one comment among the 84 that felt the "theme" was "a bit overboard.
" While this is a minor point, it suggests that for a very small number of guests, the interactive elements might be a tad much. But honestly, with such overwhelmingly positive feedback, its barely a blip on the radar.
Ambience
84
Reviews
98%
Satisfaction
1
negative
0
neutral
83
positive
Rating distribution
What people like
- Stunning views
- Interactive theme
- Lively atmosphere
What people don't like
- Overboard theme
Often praised
- atmosphereMy experience at this restaurant was incredibly positive. The atmosphere was very laid back, and the food was exceptional. We enjoyed it so much that we returned for a second visit before leaving town.
- viewWhile Pier 39 isn’t the ideal spot due to the high number of tourists, we decided to go for a late lunch on a Friday and found the place empty, which was great if you prefer to avoid crowds. Upon entering, we were greeted by a bright, clean, and spacious new area with a sprawling view of Alcatraz, ample seating, and DIY stations toward the back. The all-you-can-eat price is $36 per person.
- viewsThe prices are more expensive than other locations, but it was to be expected due to it being on the Pier. But overall, a great experience, beautiful views and great food as always 😊.
- experiencedelivered an experience that’s equal parts postcard view and hands-on culinary playground
- locationWe were lucky to meet the manager midweek who gave us a beautiful warm welcome. The interactive theme was fun, and the location is excellent, offering a beautiful sunset view over the bay. I highly recommend this place for its delicious food and excellent staff.
- Alcatrazand Alcatraz clearly
- AtmosphereAtmosphere:5
- BEAUTIFUL viewenjoy your food with a BEAUTIFUL view!!
- Golden Gate Bridgecan see Golden Gate Bridge
- ParkingPlenty of parking
Frequently criticized
- themethe theme was a bit overboard....to many going on
If youre looking for a dining experience where the surroundings are as impressive as the food, this place is a must-try. The stunning views and engaging atmosphere make it perfect for a special occasion or just a fantastic time out. Dont let one minor critique about the theme deter you; the ambience here is overwhelmingly a highlight.
Value (6.9 out of 10)
mentioned by 23% of the guests
When it comes to value, this spot presents a bit of a mixed bag, yet leans positively. With a score of 6.9 and customer satisfaction at 63%, its clear theres some good to be found. Many guests rave about getting value for money and even major value, especially highlighting the happy hour deals and great price points.
Out of 27 total comments, 17 were positive, praising the reasonable pricing and worthwhile buffets. However, not everyone feels the same way. Some experiences mention issues with happy hour not applying as expected, and others feel the prices are higher than competitors, leading to a perception of it being a tourist trap.
With 6 negative remarks, these concerns suggest that while many find good deals, it's worth double-checking the specifics before you commit.
Value
27
Reviews
63%
Satisfaction
6
negative
4
neutral
17
positive
Rating distribution
What people like
- Great value
- Good happy hour
- Reasonable prices
What people don't like
- Misleading happy hour
- Higher prices
- Tourist trap
Often praised
- priceAt ~$36 for unlimited trips, plus a cocktail list that isn’t afraid of mezcal, it’s a steal
- happy hourThey offered happy hours drink and food at a very good price.
- value for moneyyou get great value for your money
- Amazing valueAmazing value
- Happy HourHappy Hour at FiRE and iCE is from 3 to 10 pm
- Price per person35 dollars pour buffet à volonté
- dollar spentThe nice buffet system was a new experience for me. While the price can pack a punch, I don't regret a dollar spent on anything I had. A special shout out to our host, Nathan, thank you for your service.
- great priceat a great price
- major valuetheir all you can eat is major value
- price & valueprice & value is great
Frequently criticized
- gratuitythey had already placed a $30 tip without our asking
- happy hourHost got us in with happy hour that did not apply
- pricenot sure I’d return for the price
- pricesPrices are more expensive than other locations
- tipthey had already placed a $30 tip without our asking
- tourist trapthis is a tourist trap
If youre looking for a good deal, especially during happy hour or for their buffet, youll likely find some solid value for money here. Just be sure to confirm any special offers, as some guests felt the prices were a bit steep or misleading, making it less of a steal.
How are the prices at FiRE+iCE?
On average, you’ll spend around 48 per person – from 68 guests. That puts the restaurant in the $41–$50 category. For a Restaurant, that’s mid-range, maybe slightly above.
Looking at what people usually spend, most diners find themselves in this $41–$50 bracket, showing a clear sweet spot around the average price.
Here’s a quick look at what guests spend per person, based on the latest 68 reviews.
Comparing value for money against similar restaurants in San Francisco.
Considering its a Restaurant in San Francisco, we think the pricing feels quite fair for the experience youre likely to get. Its a solid choice if youre looking for good value in that mid-range.
Customer Reviews: what people think about FiRE+iCE
Price per Person
- $91–$100
Visit Type
- Food Exploration
Group Type
- Friends
Group Size
- Couple
Service Type
- Dine-in
9
Pleasantly Surprised by Quality and Service
My friend and I took a chance on this place and were pleasantly surprised by the level of quality this location maintains. We enjoyed the great views and the incredible service. The nice buffet system was a new experience for me.
While the price can pack a punch, I don't regret a dollar spent on anything I had. A special shout out to our host, Nathan, thank you for your service.
- level of quality9
- great views9
- incredible service10
Price per Person
- $11–$20
Visit Type
- Casual Outing
Group Type
- Solo Dinner
Group Size
- Solo
Service Type
- Dine-in
Noise Level
- Moderate
9
Great Happy Hour and Bartender!
My experience at this restaurant was fantastic, largely thanks to Nate, a wonderful bartender. They offer a really great happy hour, and the rest of the food is also well priced. The food, service, and atmosphere all received a perfect 5/5 rating, making for a highly enjoyable visit.
- bartender10
- happy hour9
- food10
Visit Type
- Regular Visit
Service Type
- Dine-in
10
Superb Happy Hour and Customizable Mains!
As a local, I love coming here for happy hour. The main dishes are superb because you can create them! This is the place to be in S.
Lake Tahoe. Who doesn’t love it? Nate was a great bartender.
- happy hour9
- main dishes10
- bartender9
Price per Person
- $101+
Visit Type
- Special Occasion
Group Type
- Couple
Group Size
- Couple
Service Type
- Dine-in
Meal Type
- Dinner
Noise Level
- Moderate
10
Excellent Service for Anniversary!
My husband and I celebrated our 2nd wedding anniversary here, and the experience was excellent! All of the staff were just excellent people. A special shout-out to our cousins, Ken Allen and Cassius, for providing amazing service.
Even though it was our first time, they made us feel like family! We definitely recommend coming here, y'all! It’s Fire 🔥!
- staff10
- amazing service10
- felt like family10
Price per Person
- $21–$30
Visit Type
- Quick Meal
Group Type
- Couple
Group Size
- Couple
Service Type
- Dine-in
Wait Time
- Short (6–15 min.)
Noise Level
- Moderate
5
Good food, terrible service
My experience at this restaurant was marred by horrible service. Despite being seated with the promise of happy hour, it turned out that it did not apply. Our server and the bar staff never checked on us, and we faced a wait of over 10 minutes just to get the bill.
On the positive side, the food was good, but that was the only redeeming factor.
- food4
- service1
- happy hour2
- server1
What FiRE+iCE offers
Crowd
- Groups
Payments
- Credit cards
- Debit cards
Popular for
- Dinner
- Solo dining
Offerings
- Wine
- Coffee
- Beer
- Cocktails
- Alcohol
Dining options
- Dinner
- Seating
- Lunch
- Dessert
Service Options
- Dine-in
Parking
- Paid parking lot
- Paid street parking
Atmosphere
- Casual
FAQs
Can you make reservations at FiRE+iCE Interactive Grill & Bar?
Yes, you can easily plan your visit to FiRE+iCE Interactive Grill & Bar as they accept reservations. This ensures you can secure your spot for lunch, dinner, or dessert in San Francisco’s Fisherman’s Wharf.
What parking options are available when visiting FiRE+iCE Interactive Grill & Bar?
When you visit FiRE+iCE Interactive Grill & Bar, you’ll find convenient parking options. Both paid parking lots and paid street parking are available, making your trip to Pier 39 in San Francisco hassle-free.
What is the overall customer sentiment for FiRE+iCE?
FiRE+iCE generally receives positive feedback, with a Restaurant Score of 8.4 and Customer Satisfaction at 86.5%. Guests particularly appreciate the Ambience (9.2), Food (8.4), and Service (8.2), though Value (6.9) is seen as more average.
What are the standout features of FiRE+iCE?
Customers frequently highlight the stunning views, the fresh and customizable all-you-can-eat food concept, and the attentive, friendly service provided by the staff, including specific servers like Nathan.
Are there any common concerns or downsides to dining at FiRE+iCE?
Some patrons have noted inconsistencies with drink quality, occasional service issues such as rude staff or long waiting times, and concerns regarding the overall value, with some finding it pricey or disliking automatic gratuity.