Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Wheelchair accessible seating
- Wheelchair accessible restroom
oChef » Roberto’s Taco Shop – San Diego
Roberto’s Taco Shop - San Diego
Photo from Roberto’s Taco Shop
Roberto’s Taco Shop at a glance
San Diego Pacific Beach
- 🌮 Mexican Restaurant
$$
Price per Person $11–$20
mentioned by 39 of the guests
#546 out of 755 places to eat in San Diego
#73 Mexican Restaurant out of 113 in San Diego
Good
6.5 out of 10
Food
Service
Ambience
Value
244
Reviews
63.1%
Satisfaction
Often praised
- Cleanliness
- Good Service
- Food Consistency
Frequently criticized
- Price Discrepancy
- Staff Issues
- Small Portions
The restaurant, a vibrant Mexican eatery in San Diego’s Pacific Beach neighborhood, is your go-to spot for a quick bite. At Roberto’s Taco Shop, you’ll discover authentic flavors perfect for any time of day.
Whether you’re craving a classic taco or a hearty burrito, this casual establishment offers a welcoming atmosphere where you can enjoy delicious food with ease. It’s the ideal place when you need a satisfying meal on the go.
Overview: Introducting Roberto’s Taco Shop
Roberto’s Taco Shop offers a mixed experience, balancing its strengths with some notable drawbacks. Many appreciate the friendly and quick staff who strive to provide good service, alongside a generally clean environment.
However, some patrons have expressed concerns regarding price increases and discrepancies with online menus, which can detract from the overall value. The quality of the food also sees some inconsistency, though many find it quite satisfying.
Good
6.5
out of 10
244
Reviews
63.1%
Satisfaction
82
negative
8
neutral
154
positive
Roberto’s Taco Shop earns a respectable overall score of 6.5, indicating a generally positive, though not outstanding, dining experience. Customer satisfaction sits at a mixed 63.1%, suggesting that while many leave content, a notable portion of diners have reservations.
This assessment is drawn from 244 customer observations, with 154 positive remarks outweighing 82 negative ones. Diving deeper, the Ambience (7.6) is a clear strong point, often described as clean and inviting.
Food (6.8) also performs well, frequently praised for its quality, while Service (6.2) is considered competent. However, Value (3.6) lags significantly, with many customers feeling the pricing doesn’t always align with the offering, particularly given recent price adjustments.
What people like
- Clean environment
- Friendly, quick staff
- Consistent food quality
What people don't like
- Inconsistent pricing
- Staff attitude issues
- Underfilled burritos
Roberto’s Taco Shop presents a mixed bag, offering a generally pleasant atmosphere and reliable food, supported by a 6.7 recommendation score. If you prioritize a clean setting and efficient service for your taco fix, it could be a suitable choice.
However, be prepared for potential pricing surprises and some variability in portion sizes or specific food items. It’s worth trying if you manage expectations regarding value, but it might not be your top pick for an exceptional, budget-friendly meal.
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Verdict: Our expert take on Roberto’s Taco Shop
Food (6.8 out of 10)
mentioned by 94% of the guests
When it comes to the food, theres a lot to love, with many customers raving about the deliciousness. Based on 95 positive remarks out of 140 total, youll often find praise for items like the carne asada nachos and fish tacos. People appreciate the freshness and large portions, contributing to a solid dining experience.
The overall score for food sits at a respectable 6.8, indicating a generally good culinary offering. However, it's not always a perfect plate, as 39 negative comments suggest some areas for improvement. Some diners have encountered underfilled burritos or salty beans, while others found the food flavorless or the fish tacos a bit dry.
Customer satisfaction is a bit more mixed at 67.9%, reflecting these occasional inconsistencies and quality concerns that can sometimes detract from the meal.
Food
140
Reviews
67%
Satisfaction
39
negative
6
neutral
95
positive
Rating distribution
What people like
- Delicious burritos/tacos
- Fresh ingredients
- Generous portions
What people don't like
- Underfilled burritos
- Inconsistent quality
- Salty/bland food
Often praised
- foodThe food is always good here too
- California burritoCalifornia burrito here and it was absolutely delicious
- carne asada burritoBest Mexican food in PB. I get the carne asada burrito with jalapenos
- rolled tacos3 rolled tacos with cheese and quacamole everytime
- burritosRoberto's gets 5 stars for burritos
- carne asadaPretty consistent taco shop, from the carne asada
- cheese3 rolled tacos with cheese and quacamole
- fish tacosbest fish tacos I’ve ever had
- food qualityMostly consistent. Quality. Tasteful.
- red sauceThe red sauce was spicy!!
Frequently criticized
- beefbeef was burnt and clumped together
- burritoI got a burrito and all I got was pulled beef wrapped in a tortilla.
- Carne Asada BurritoIt was nothing like I remembered
- basic burritomost over priced basic burrito
- beansBeans were ridiculously salty
- beef rolled tacosonly 3 rolled tacos
- beef tacosworst beef tacos have ever eaten
- burritosburritos are waaayy underfilled!! Way smaller than other Roberto’s
- carne asadacarne asada was dry and overcooked
- carne asada friesnot “carne asada fries with sour cream”
If youre craving classic Mexican fare and specific dishes like carne asada or fish tacos, this spot often delivers on flavor and portion size. However, be prepared for potential inconsistencies in quality or portioning, as some items might fall short. Its worth a try for the highlights, but manage your expectations for every single dish.
Service (6.2 out of 10)
mentioned by 56% of the guests
Service here has its bright spots, with many customers praising the staff for being friendly service and knowledgeable of the menu. There are 34 positive remarks out of 59 total, highlighting instances of fast and wonderful service. While the overall score is an average 6.2, theres a clear appreciation for helpful and considerate team members.
However, the experience isnt always smooth, with 23 negative comments pointing to issues like bad attitudes and horrible customer service. Some found the service slow and staff not paying attention to orders, leading to disappointment. Customer satisfaction sits at a mixed 57.6%, indicating significant room for improvement in consistency.
Service
59
Reviews
57%
Satisfaction
23
negative
2
neutral
34
positive
Rating distribution
What people like
- Friendly, helpful staff
- Staff knows menu
- Quick service
What people don't like
- Poor staff attitude
- Horrible customer service
- Inattentive staff
Often praised
- serviceGreat service in a nice clean taco shop
- staffThe staff were friendly and quick
- ServiceService:Dine in
- ambitionBoth smiling, Ambitious, Clear Actions
- best staffthe best staff in town
- clear actionsBoth smiling, Ambitious, Clear Actions
- considerationVery Professional, Helpful, Considerate, Kind, Thoughtful
- customer servicegreat customer service!
- diligent handsThanks To Their DiligentHands and Quickness
- familyEveryone was pleased
Frequently criticized
- serviceMy experience at this restaurant was trash, with terrible service. What I received was meat and cheese, not the "carne asada fries with sour cream" I expected.
- staffMy experience at this restaurant was far from human. They seemed to care about nothing more than selling their horrible frozen food. The staff showed no interest in the customers, only in making a sale.
- asking for everythingYou have to ask for everything like forks, napkins, sauce
- bad attitudesThe staff exhibited bad attitudes
- cashierYes, blue mold! I went in and showed the cashier and he tried to say it was cilantro. Then the manager came and said it was cabbage.
- cookcook playing on his phone
- corporate managercorporate manager was on premises while all of this and he saw nothing or did not act.
- counter stafflady in counter staff was eating and serving at the same time! Disgusting.
- cuisine serviceI love the food and what used to be reasonable prices, but this was ridiculous and insulting. I'm giving 1 star for cuisine service and 4 stars for the food.
- customer servicewhat horrible customer service
If youre looking for consistently stellar service, this spot might be a gamble. While some encounters are genuinely great, be prepared for the possibility of a less-than-attentive experience. Its a mixed bag, so manage your expectations.
Ambience (7.6 out of 10)
mentioned by 27% of the guests
When it comes to the vibe, this spot generally hits the mark! With a solid score of 7.6 and customer satisfaction at a strong 83.3%, guests frequently praise its cleanliness and the overall feel. Many of the 20 positive remarks highlight it as a cute little restaurant with an authentic taco spot feel, often noting the cleanliness and art on the wall adding a nice touch.
However, its not without a few minor quirks. Out of 24 total comments, 4 negative ones point to some areas for improvement. A few folks werent thrilled, mentioning it felt a bit like a greasy spoon or that the plastic chairs were flimsy.
The lack of a condiment bar and a bothersome doorway airflow machine also came up.
Ambience
24
Reviews
83%
Satisfaction
4
negative
0
neutral
20
positive
Rating distribution
What people like
- Very clean environment
- Cute, authentic feel
- Relaxed, good vibe
What people don't like
- Flimsy plastic chairs
- No condiment bar
- Bothersome airflow machine
Often praised
- cleanlinessI found it to be the best taco shop in PB. The establishment was very clean, and the team was friendly. The food was absolutely delicious, with the surf and turf burrito being a particular highlight and a definite win.
- restaurantthe restaurant was clean
- art on the wallthe art on the wall adds a nice touch
- authentic taco spot feelwith an authentic taco spot feel
- cleanClean, fast, friendly, and good food.
- clean and neatI will definitely be returning to try more of their plates. The establishment is small, but it is kept very clean and neat. The staff is great and very knowledgeable about the menu.
- clean environmentclean environment
- clean spaceclean space
- cute little restaurantSuch a cute little restaurant
- easy free parkingplenty of easy free parking
Frequently criticized
- condiment barthey have no condiment bar
- doorway airflow machinethe doorway airflow machine is constantly bothering your meal
- greasy spoonwouldn't recommend this greasy spoon
- plastic chairsthe plastic chairs are flimsy
If you're looking for a clean, inviting spot with a genuine taco shop vibe, this place is definitely worth checking out. While a few minor details might niggle some, the overwhelmingly positive feedback on its atmosphere suggests a pleasant dining experience awaits.
Value (3.6 out of 10)
mentioned by 27% of the guests
When it comes to value, some diners have found reasons to cheer! With 5 positive remarks, many appreciate the generous portion size and feel that the value is definitely there, often highlighting great prices for what you receive. It seems that for a lucky few, the price per person feels just right.
However, the overall picture for value is quite different, with a low score of 3.6 and customer satisfaction sitting at a poor 23.8%. A significant 16 negative comments reveal widespread frustration over unexpected charges, sudden price increases, and online prices not matching the final bill. Many felt the food was simply not worth the price, leading to a feeling of being ripped off.
Value
21
Reviews
23%
Satisfaction
16
negative
0
neutral
5
positive
Rating distribution
What people like
- Large portions
- Great prices
What people don't like
- Unexpected charges
- Prices often increase
- Online prices inaccurate
Often praised
- Price per personPrice per person:$10–20
- great pricesMy experience at this restaurant was fantastic! It's my favorite place for Mexican food, offering large portions and great prices. The quality meat and the best staff in town made it a memorable visit.
- portion sizeThey give you a lot of food for the price.
- pricesthe prices are awesome
- value is therethe value is there
Frequently criticized
- priceclaim they had to rise the price $1.00 on everything
- pricesThe online prices showed we would pay $15 plus tax. When we asked the staff about it, thinking there was a mistake, they said prices had gone up and the online menu prices are wrong. Then, they added that they actually should have charged an extra dollar because my chicken was grilled.
- $13 nachosserved the worst $13 nachos, yet.
- billI ordered takeout by phone using the menu on their website. When we picked it up, the bill was almost 50% more than expected. A Carne Asada burrito and a grilled chicken rice bowl were almost $25, with no drinks, no extras, and no special requests.
- hot carrotscharges $1.50 for hot carrots
- not worth my $10definitely not worth my $10
- online pricesThe online prices showed we would pay $15 plus tax. When we asked the staff about it, thinking there was a mistake, they said prices had gone up and the online menu prices are wrong. Then, they added that they actually should have charged an extra dollar because my chicken was grilled.
- overpricedmost over priced basic burrito
- price of meatbecause of the price of meat ? Really I don't get it?
- sauce on the sideI couldn't bring myself to eat more than a bite. Also, just a heads up, if you ask for sauce on the side instead of on top of something, they will charge you for it. Lol.
If you're considering this spot for its value, proceed with caution. While some find decent portions, a significant number of customers report unexpected price hikes and discrepancies between advertised and actual costs. Be prepared for potential surprises on your bill, as the overall value proposition seems quite poor.
How are the prices at Roberto’s Taco Shop?
You’re looking at roughly 16 per person – reported by 39 diners. That puts it in the $11–$20 category. For a Mexican Restaurant, it’s comfortably mid-range: not a steal, but not bank-breaking either.
Most guests tend to spend within this $11–$20 range, showing that prices cluster nicely around the average, with just a few venturing into slightly cheaper or more premium options.
This chart shows what people usually spend per person, using the 39 most recent reviews.
Heres how this restaurants value for money stacks up against similar spots in San Diego.
Overall, we think the pricing feels quite fair for a Mexican Restaurant. It offers a good, accessible price point for a tasty meal.
Customer Reviews: what people think about Roberto’s Taco Shop
Visit Type
- Casual Outing
Service Type
- Dine-in
10
Best Taco Shop in PB!
My experience at this taco shop was fantastic. I found it to be the best taco shop in PB. The establishment was very clean, and the team was friendly.
The food was absolutely delicious, with the surf and turf burrito being a particular highlight and a definite win.
- taco shop10
- cleanliness9
- team9
Price per Person
- $11–$20
Visit Type
- Food Exploration
Group Type
- Solo Dinner
Group Size
- Solo
Service Type
- Dine-in
Meal Type
- Lunch
Wait Time
- Immediate (0–5 min.)
Noise Level
- Quiet
9
Delicious Burrito, Great Vibe!
My experience at this restaurant was fantastic! I had the California burrito, and it was absolutely delicious – one of the best I’ve ever had. The flavor was perfect, the portion was generous, and everything tasted super fresh.
The staff were friendly and quick, contributing to a nice, relaxed vibe. This is definitely my new go-to spot for burritos in San Diego!
- California burrito10
- flavor10
- portion9
Price per Person
- $11–$20
Visit Type
- Regular Visit
Group Type
- Couple
Group Size
- Couple
Service Type
- Dine-in
Meal Type
- Dinner
Noise Level
- Quiet
9
Consistently Great Food and Service!
My wife and I eat there at least once a week, and the food is always great! We consistently have a wonderful experience with the food and service.
- food10
- service9
Visit Type
- Casual Outing
Service Type
- Dine-in
10
Great Location, Fresh Food, Friendly Service!
My experience at this restaurant was excellent. The location is great with plenty of easy free parking. The food was always fresh, the service was friendly, and the space was clean.
- location10
- easy free parking10
- fresh food10
Price per Person
- $11–$20
Visit Type
- Food Exploration
Service Type
- Dine-in
Meal Type
- Lunch
9
Delicious Torta & Polite Service
My experience at this restaurant was fantastic! The place was super clean and spotless. I enjoyed a delicious meal featuring fresh torta bread and soft, well-seasoned meat.
The restaurant itself has a lovely history, and the staff were all incredibly polite. I highly recommend the Carne Asada.
- cleanliness10
- food10
- torta bread9
What Roberto’s Taco Shop offers
Crowd
- Family-friendly
- College students
Payments
- Credit cards
- Debit cards
- NFC mobile payments
Children
- Kids' menu
- Good for kids
- High chairs
Popular for
- Dinner
- Lunch
- Breakfast
- Solo dining
Amenities
- Restroom
Offerings
- Small plates
- Late-night food
- Quick bite
Dining options
- Catering
- Breakfast
- Brunch
- Dinner
- Seating
- Lunch
Service Options
- Drive-through
- Delivery
- No-contact delivery
- Takeout
- Curbside pickup
- Dine-in
- Outdoor seating
Pets
- Dogs allowed outside
Parking
- Free street parking
- Free parking lot
- Usually plenty of parking
Atmosphere
- Casual
FAQs
Is Roberto's Taco Shop - Pacific Beach accessible for everyone?
Yes, this Mexican restaurant in San Diego is designed with accessibility in mind. You’ll find a wheelchair accessible entrance, parking lot, seating, and even a wheelchair accessible restroom, ensuring a comfortable visit for all guests.
What convenient service options does Roberto's Taco Shop - Pacific Beach offer?
For your convenience, Roberto’s Taco Shop offers diverse service options. You can use their drive-through, opt for delivery, no-contact delivery, takeout, or curbside pickup. Dine-in and outdoor seating are also available.
How does Roberto’s Taco Shop generally rate with customers?
Roberto’s Taco Shop holds an overall score of **6.5** out of 10, with customer satisfaction at **63.1%**. Customers generally appreciate the **Ambience** (7.6), **Food** (6.8), and **Service** (6.2), though **Value** (3.6) is a weaker point.
What are common complaints about Roberto’s Taco Shop?
Customers frequently mention issues with inconsistent pricing, where online menus don’t match in-store charges. Some also report staff exhibiting poor attitudes and concerns about burritos being underfilled or specific food items being dry or salty.
What do customers enjoy most about Roberto’s Taco Shop?
Many patrons praise the clean environment and the friendly, quick staff. The food is often described as consistent in quality, with specific items like California burritos and fish tacos receiving positive remarks.