oChef » It’s A Taco Shop – San Diego

It's A Taco Shop - San Diego

Mexican Restaurant It's A Taco Shop in San Diego
Photo from It’s A Taco Shop
How do the guests rate it?
It's A Taco Shop at a glance
San Diego Midway District
$$
Price per Person $11–$20
mentioned by 57 of the guests
#655 out of 755 places to eat in San Diego
#98 Mexican Restaurant out of 113 in San Diego
Average
5.5 out of 10
6.1
Food
5
Service
4.5
Ambience
3.8
Value
244

Reviews

48%

Satisfaction

Often praised
  • Flavorful tacos
  • Quick service
  • Unique building
Frequently criticized
  • High prices
  • Difficult access
  • Inconsistent food

The Mexican restaurant It’s A Taco Shop in San Diego’s Midway District offers you a truly authentic taste of Mexico. If you’re searching for a casual spot for a quick bite, It’s A Taco Shop Mexican Food is your go-to, whether you’re grabbing lunch, dinner, or even a late-night snack.

With its convenient drive-through and dine-in options, you can enjoy delicious tacos and more on your schedule. It’s a favorite for locals seeking flavorful, no-fuss Mexican cuisine.

Overview: Introducting It's A Taco Shop

It’s A Taco Shop offers a mixed experience, often praised for its flavorful dishes, particularly the chicken tacos. Many customers appreciate the quick and friendly service, making it a convenient stop for a meal.

However, some find the overall value to be a point of contention, with concerns about pricing. The unique whimsical building and location are noted, though practical aspects like parking can be challenging.

Average
5.5 out of 10
244

Reviews

48%

Satisfaction

109

negative

18

neutral

117

positive

It’s A Taco Shop receives an overall score of 5.5, placing it in the average category, with customer satisfaction at a mixed 48%. This reflects a balanced sentiment from 244 customer comments, indicating that experiences here can vary significantly.

Diving deeper, the Food (6.1) generally performs adequately, though some specific dishes receive criticism. Service (5) is also considered average, despite many positive remarks about staff.

The Ambience (4.5) is a bit below average, often cited for practical issues, while Value (3.8) struggles, drawing numerous complaints about pricing, with 117 positive remarks against 109 negative ones overall.

What people like
  • Flavorful chicken tacos
  • Attentive, quick service
  • Unique building aesthetic
What people don't like
  • High, unclear pricing
  • Challenging parking/drive-thru
  • Inconsistent food quality

With a recommendation score of 5.7, It’s A Taco Shop presents a somewhat mixed proposition. While it delivers on certain flavorful dishes and efficient service, potential visitors should manage expectations regarding overall value and the physical environment.

If you’re seeking a quick, no-frills taco fix and specific menu items appeal, it could be a decent stop. However, those prioritizing consistent quality, clear pricing, or a comfortable dining experience might find it less satisfying.

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Verdict: Our expert take on It's A Taco Shop

Food (6.1 out of 10)

mentioned by 94% of the guests

It seems many diners have found some real gems on the menu, with 80 positive sentiments among the 142 total comments. Patrons often rave about the carne asada burritos, rolled tacos, salsas, and menudo, noting the great food and generous fillings that make for a satisfying meal. However, the food experience isn't always consistent, with 51 negative remarks indicating some bumps in the road.

The overall score for food stands at an average 6.1, and customer satisfaction is a mixed 56.3%. Concerns often revolve around quality issues, bland taste, and sometimes dry or soggy items, with reports of food poisoning or incorrect orders also surfacing.

6.1 Food

142

Reviews

56%

Satisfaction

51

negative

11

neutral

80

positive

Rating distribution
What people like
  • Tasty burritos, tacos
  • Flavorful salsas offered
  • Fresh ingredients used
What people don't like
  • Inconsistent food quality
  • Incorrect orders received
  • Risk of food poisoning

Often praised

  • food
  • Food
  • burritos
  • carne asada burrito
  • carne asada fries
  • chicken tacos
  • menudo
  • rolled tacos
  • salsas
  • shrimp tacos

Frequently criticized

  • food
  • Carne Asada burrito
  • breakfast burrito
  • fries
  • meat
  • menudo
  • potatoes
  • taste
  • Cali burrito
  • Food

If you're craving classic Mexican comfort food, this spot might offer some tasty options, especially for its praised burritos and tacos. However, be prepared for a potentially inconsistent experience, as quality can vary.

Service (5 out of 10)

mentioned by 56% of the guests

When it comes to service, theres a definite upside! Many customers rave about the fast and friendly service, with some even highlighting "Tony" for his exceptional attention. Folks appreciate the "super service" and "buena atención, " especially for quick and complicated orders.

Based on 21 positive experiences, it seems like when they hit it right, they really shine. However, the service isnt always a smooth ride, leading to a customer satisfaction of 42.9% and an average score of 5. With 24 negative mentions, issues like rude staff, slow and inattentive service, and frequently messed up orders are common complaints.

Some found the customer service horrible, with difficulties like unanswered phones and unaccommodating staff.

5 Service

49

Reviews

42%

Satisfaction

24

negative

4

neutral

21

positive

Rating distribution
What people like
  • Friendly, fast service
  • Attentive to orders
  • Quick drive-through
What people don't like
  • Rude staff
  • Slow service
  • Messed up orders

Often praised

  • service
  • Service
  • Tony
  • attention
  • complicated order
  • customer service
  • drive through
  • drive thru
  • drive-through
  • employees

Frequently criticized

  • service
  • customer service
  • drive through
  • order
  • cashier
  • closed twice
  • customer services
  • drive-thru attendant
  • family orders
  • ingredients

So, should you go? Its a bit of a gamble on the service front. If you catch them on a good day, you might get quick and friendly attention, but be prepared for potential rudeness or order mix-ups.

It might be worth a try for a quick bite, but dont expect consistently stellar service.

Ambience (4.5 out of 10)

mentioned by 29% of the guests

Despite a score of 4.5, placing it in the average range, customer satisfaction for the ambience is a poor 32.1%, showing a clear disconnect. On the brighter side, 9 out of 28 customer opinions mention a positive Atmosphere, often highlighting a nice mural and good music. The whimsical building and unique structure also add a touch of charm.

However, the negatives are quite pronounced. Many feel the place looks run down, with concerns about restaurant cleanliness and sticky tables contributing to a cluttered atmosphere. A significant number of the 16 negative comments also point out the lack of an accessible bathroom or restroom, which is a major drawback for guests.

4.5 Ambience

28

Reviews

32%

Satisfaction

16

negative

3

neutral

9

positive

Rating distribution
What people like
  • Nice mural
  • Good music
  • Unique structure
What people don't like
  • Looks run down
  • Poor cleanliness
  • No restroom

Often praised

  • Atmosphere
  • atmosphere
  • convenience of location
  • good music
  • nice mural
  • structure
  • whimsical building

Frequently criticized

  • parking
  • Atmosphere
  • atmosphere
  • bathroom
  • building paint job
  • drive through path
  • drive-through
  • head clearance
  • microphone speaker situation
  • place

If a clean, comfortable, and fully equipped environment is important to you, this spot might disappoint. While it offers some unique visual elements and good tunes, the overall impression of being run down and lacking basic facilities could be a dealbreaker for many.

Value (3.8 out of 10)

mentioned by 37% of the guests

When it comes to value, a few diners did find some bright spots, noting that prices were sometimes quite reasonable, especially for items like burritos or chicken tacos. Some even felt the price per person was very fair, suggesting that certain dishes offered good bang for your buck. However, the overall sentiment paints a different picture.

With a low score of 3.8 and customer satisfaction at a mere 28% across 25 reviews (7 positive vs 18 negative), many felt the pricing was a major issue. Complaints frequently mentioned things being expensive, overpriced, or even a rip off, often citing extra charges or card fees that left a sour taste.

3.8 Value

25

Reviews

28%

Satisfaction

18

negative

0

neutral

7

positive

Rating distribution
What people like
  • Some items reasonable
What people don't like
  • Prices too high
  • Extra fees charged
  • Online prices differ

Often praised

  • price
  • prices
  • price per person
  • reasonably priced

Frequently criticized

  • price
  • money
  • $15
  • card fee
  • expensive
  • extra charges
  • in person prices
  • online prices
  • paid extra
  • prices

If you're looking for great value, this spot might be a gamble. While some found certain items reasonably priced, the overwhelming feedback points to high costs and extra fees. You might want to save your money or at least check current prices carefully before committing.

How are the prices at It's A Taco Shop?

You’re looking at roughly $18 per person – reported by 57 diners. That puts it squarely in the $11–$20 category. For a Mexican Restaurant, it’s comfortably mid-range: not a steal, but not bank-breaking either.

Most guests are spending right in this sweet spot, with a good number also finding options in the more budget-friendly $1–$10 range. It shows a nice focus on accessible pricing rather than a wide spread of premium options.

Here’s a quick look at what guests spend per person, based on the latest 57 reviews.

How this restaurant’s value stacks up against similar spots in San Diego.

Overall, we think the pricing feels pretty fair for a Mexican Restaurant in San Diego. It offers good value without breaking the bank, especially with those options for lighter spending.

Customer Reviews: what people think about It's A Taco Shop

Service Intent
  • Quick Meal
Visit Type
  • Dine-in
Gabriella B.
Review date: 12/16/2025
4
Price Discrepancy on Chimichanga
My experience at the restaurant was marked by a significant price discrepancy. I ordered a chimichanga, which was listed online for $10. 50. However, when I returned the next day, I was told the price was $16. This inconsistency in pricing was quite surprising and inconvenient.
  • chimichanga7
  • online prices2
  • in person prices2
Service Intent
  • Food Exploration
Visit Type
  • Dine-in
Meal Type
  • Breakfast
Raymond C.
Review date: 09/25/2025
10
Amazing Chorizo and Ham Burritos!
My experience at the restaurant was amazing! I would have shared photos, but we ate the chorizo and egg burrito and the ham, egg, cheese and potato burrito too fast. The food was incredible, and the service and atmosphere were also top-notch, both receiving a perfect 5/5.
  • chorizo and egg burrito10
  • ham, egg, cheese and potato burrito10
  • Service10
Price per Person
  • $11–$20
Service Intent
  • Quick Meal
Visit Type
  • Dine-in
Noise Level
  • Quiet
Charlie
Review date: 08/26/2025
1
Terrible Food Poisoning Experience
My experience at this restaurant was extremely negative due to severe food poisoning. I ordered a steak chimichanga, which tasted okay, but the aftermath was devastating. I got food poisoning so bad that I can't even keep water down. The food received a score of 1, and the atmosphere received a score of 1, indicating a very poor experience overall.
  • steak chimichanga5
  • food poisoning1
  • Food1
  • Atmosphere1
Price per Person
  • $11–$20
Service Intent
  • Food Exploration
Group Size
  • Solo
Visit Type
  • Dine-in
Wait Time
  • Immediate (0–5 min.)
Key R.
Review date: 08/17/2025
9
Amazing Cabeza Taco & Burrito Mix
I've been coming to this restaurant for a while but had never tried the cabeza taco before. It was amazing; the meat was tender and flavorful. I also ordered a special made burrito with Carne Asada and cheese, along with some roll tacos. I enjoyed the mixture of the burrito and the shredded roll tacos together, as it really brought out the flavor in the burrito. Now, the Tinder taco is my go-to.
  • cabeza taco9
  • meat9
  • burrito8
Price per Person
  • $11–$20
Service Intent
  • Quick Meal
Visit Type
  • Takeout
Meal Type
  • Dinner
Tim C.
Review date: 08/09/2025
8
Great Food, Convenient Location
My experience at this drive-through taco shop was very positive. The food was great and the prices were good. I appreciated the convenience of location, especially when heading to the beach or sports arena. However, potential visitors should be aware that the drive-through is on the smaller side, which might be challenging for larger vehicles (taller than 6'5" or very long). In such cases, it would be easier to park and go inside. Additionally, there isn't much seating available, so be prepared for that. Overall, everything I've tried there has been very good.
  • food9
  • prices8
  • drive through6
  • seating3

What It's A Taco Shop offers

Accessibility

  • Wheelchair accessible entrance
  • Wheelchair accessible parking lot
  • Wheelchair accessible seating

Crowd

  • Tourists

Payments

  • Credit cards
  • Debit cards
  • NFC mobile payments

Children

  • Good for kids

Popular for

  • Dinner
  • Lunch
  • Breakfast
  • Solo dining

Offerings

  • Small plates
  • Late-night food
  • Quick bite

Dining options

  • Dinner
  • Lunch
  • Breakfast
  • Dessert

Service Options

  • Drive-through
  • Dine-in
  • Takeout

Parking

  • Free street parking
  • Free parking lot
  • Usually plenty of parking

Atmosphere

  • Casual

FAQs

What parking options are available when you visit It's A Taco Shop Mexican Food?
When you head to It’s A Taco Shop Mexican Food in San Diego, you’ll be pleased to find convenient parking. They offer free street parking and a free parking lot, ensuring you usually have plenty of options to easily park your vehicle.
Yes, It’s A Taco Shop Mexican Food is designed to be welcoming for everyone. You’ll find a wheelchair accessible entrance, parking lot, and seating. It’s also considered good for kids, making it a great casual dining spot for the whole family to enjoy breakfast, lunch, or dinner.
Customers have a mixed sentiment for It’s A Taco Shop, with a customer satisfaction of 48% and a net sentiment of 51.6. While many appreciate specific aspects, others express notable concerns.
It’s A Taco Shop holds an overall score of 5.5. Food scores an average 6.1, Service is 5, Ambience is 4.5, and Value is 3.8, indicating areas for improvement, particularly in pricing.
Yes, common issues include concerns about high and unclear pricing, difficulties with parking and the drive-through, and occasional inconsistencies in food quality, such as incorrect orders or dry burritos.
Loading map…
Location
3910 W Point Loma Blvd, 92110 San Diego
Opening hours
Monday – Thursday
7:00 AM – 11:00 PM
Friday
7:00 AM – 12:00 AM
Saturday – Sunday
7:00 AM – 2:00 AM